While healthy eating is all the rage, Freddy’s takes a different approach through embracing Midwestern comfort food as the ultimate indulgence in a balanced life. Consider the franchise’s current campaign, “If you’re gonna be bad, it better be good.”
And Freddy’s makes sure its food is good by using premium meat and quality ingredients. Plus, doesn’t start cooking until the order is placed. The goal, the company says: When guests take their first bite out of a Freddy’s steakburger, they’ll see the steam coming off of it. The custard served at each Freddy’s franchise is also made by a company in Chicago and was selected after a lengthy search. This fits into the founders’ belief that food is king—not trends and fleeting buzzwords.